Illustrative cost

£5,000 to £13,000 ex VAT

Typical
£8,000
Duration
About 3 weeks
Effort
10.5 to 18 days

Illustrative estimate, not a quote. Real prices vary.

Worked out from UK freelance contractor day rates in job adverts, with no consultancy or agency margin added. Consultancies and agencies usually charge more.

Source: IT Jobs Watch. Rates read on ; costs computed on .

What is included

  • Preparation interviews and an idea long list
  • One or two facilitated workshops
  • Scoring for value, feasibility and risk
  • A one-page brief for the top idea

Deliverables

  • Scored shortlist
  • One-page brief for the first project
  • Workshop write-up

Assumptions

  • Up to 12 participants per workshop
  • Ideas come from the client team; the consultant brings examples

Not included

  • Technical design
  • Building a prototype

Project plan

Phases run one after another, about 3 weeks in all.

Phases, their length and main tasks
PhaseWeeksMain tasks
Preparation1Interview key staff; Draft the long list; Prepare examples
Workshops1Run workshops; Capture ideas and constraints
Scoring and shortlist1Score ideas; Sense-check feasibility; Write the brief

Who does the work

Person-days per role in each phase, low and high effort.

Days by phase and role
PhaseRoleDays (low to high)
PreparationAI consultant2 to 3.5 days
WorkshopsAI consultant3.5 to 5.5 days
WorkshopsBusiness analyst2 to 3.5 days
Scoring and shortlistAI consultant2 to 3.5 days
Scoring and shortlistAI architect1 to 2 days

How the cost adds up

Cost by role: low, typical and high, before rounding
RoleLow (days × 25th percentile)Typical (days × median)High (days × 90th percentile)
AI consultant7.5 × £500 = £3,75010 × £575 = £5,75012.5 × £717 = £8,964
Business analyst2 × £425 = £8502.75 × £500 = £1,3753.5 × £662 = £2,317
AI architect1 × £549 = £5491.5 × £650 = £9752 × £850 = £1,700
Total, rounded£5,000£8,000£13,000

How these estimates are worked out

Effort: for each phase we estimate how many days each role works, as a low and a high case. These are our estimates for a typical project of this kind, not measured data.

Rates: each role's daily rate comes from UK contract job adverts over the last six months, as published by IT Jobs Watch. These are freelance contractor rates as advertised, not what was paid, and not what a consultancy or agency charges.

Low end: the low-effort days at each role's 25th-percentile rate. We use the 25th percentile, not the 10th, because the lowest effort at the cheapest rates gives a floor few buyers would ever meet.

Typical: the mid-point between low and high effort, at each role's median rate.

High end: the high-effort days at each role's 90th-percentile rate.

Totals are rounded to the nearest £500 below £10,000 and the nearest £1,000 above, and exclude VAT. Phases run one after another.

Not included:

  • Software licences, model and hosting fees
  • Travel and expenses
  • Your own staff's time
  • A consultancy's or agency's margin, overheads and risk

Real prices vary with the supplier, the state of your data and systems, how much of the work your own team does, where the work happens and how much risk the supplier carries. Consultancies and agencies usually charge more than these contractor rates, and a fixed price usually costs more than time and materials because the supplier takes the risk.

Sources

Source: IT Jobs Watch: UK contract job adverts quoting a daily rate, 6 months to 15 November 2026. Each role's page was read on . Published under CC BY-NC-SA 4.0.

Day rate sources, one row per role, read on 15 November 2026
RoleIT Jobs Watch pageRates quoted25th percentileMedian90th percentile
AI consultantArtificial Intelligence Consultant68£500£575£717
Business analystBusiness Analyst1,394£425£500£662
AI architectArtificial Intelligence Architect148£549£650£850

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