Choosing a consultant
AI buyer's guidebook for UK businesses
A guidebook for UK businesses buying AI help, from naming the problem to contracts, security questions and life after go-live.
Independent guides for UK businesses on choosing an AI consultant and putting AI to work. Start with the series, or browse by category.
Start here · 7 guides
Seven short guides that take you from "should we get help?" to a signed brief: how to choose, what to ask, the warning signs, what it costs, how to write a brief, which kind of help fits, and how to check credentials.
Choosing a consultant
A guidebook for UK businesses buying AI help, from naming the problem to contracts, security questions and life after go-live.
Choosing a consultant
How to choose an AI consultant for entrepreneurs: find a growth partner, spot new opportunities, share risk fairly and keep what you build.
Choosing a consultant
How to choose an AI consultant for startups: product or operations work, fractional CTO or agency, owning your code, lock-in and investor readiness.
Choosing a consultant · Guide 6 of 7
AI consultant, AI automation agency or freelance AI consultant? How they differ in cost, scope and risk, and which kind of help your project needs.
Working in AI
A guidebook for AI consultants working with UK businesses, covering scoping, pricing approaches, clear proposals, ethics and honest evidence.
AI for small business
For firms with 10 to 49 staff: realistic first AI projects, how to buy help, what businesses this size spend and the free support available.
Forms, checklists and email templates you can use straight away, such as the questions to ask a reference and an email inviting consultants to propose. See every template.
Each of our longer guides is also set as an illustrated book, coming soon to Amazon in paperback, Kindle and audio. Read the guide online in the meantime.

Paperback · Kindle · Audiobook

Paperback · Kindle · Audiobook

Paperback · Kindle · Audiobook

Paperback · Kindle · Audiobook

Paperback · Kindle · Audiobook
Independent guidance on finding, briefing and checking an AI consultant, agency or freelancer.
16 articles
Plain-English introductions to what AI can and cannot do for a small business.
6 articles
How businesses put AI to work day to day, and what they learn along the way.
10 articles
Government programmes, funding, free training and free help for UK businesses adopting AI, with dates and links to the official pages.
4 articles
Board-level and senior AI roles for businesses: non-executive directors with AI expertise, fractional chief AI officers, CTOs and CIOs, and how boards oversee AI.
4 articles
For AI consultants, practices and contractors: scoping, proposals, ethics, honest evidence, and offering non-executive and fractional roles.
3 articles
Our free project brief template helps you set out what you need before you speak to anyone, so you can compare consultants on the same terms.
Download the brief template